RIGHT UNDERNEATH (RU) was launched in September 2026 as a public beta version.
The premise of RU is to guide countries, places and communities in dealing with the challenges of postmodern society by helping them:
- Understand the importance of Western values.
- Gain insights in how modernization relates to the development of Western values.
- Get an overview of the challenges in postmodern societies.
- Provide solutions to tackle these challenges.
RU is the brainchild of Erik van ‘t Klooster (GETUPANDGO), along with its companion websites MARKETING IMAGINATION, life guide IWANTTHEWORLD, and GETUPANDGOTV.
Erik van ‘t Klooster, PhD, is a freelance lecturer in marketing, tourism and educational travel. He has worked for academic institutions such as the Rotterdam School of Management, Erasmus University, Leiden University, Hotelschool The Hague, and The Hague University of Applied Sciences.
